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1.15.2013

PARTING WORDS


Have you noticed a trend when checking out at stores?  The clerk says,  "Did you find everything ok?"  I really don't think that is the question most of us want to hear.  Well, at least I don't want to hear it  Do you really, at that particular point in the shopping experience, standing at the check out line ready to pay your bill, care if you found everything ok?  I'm past that point by then.  I've either decided that I don't care to look for anything else, or that they don't have an item on my list that I needed.  Either way, that question is mute.  It's not a question that gives value to me the customer at all.  It's neither a highly personable greeting or a parting statement.

Why not say, "Thank you for spending your hard earned money at our store.  We really appreciate it!"  Acknowledging my financial spending choice in a time when consumables take a great deal of people's money might be a better touch point with customers.  It would validate the costliness of living life because money just doesn't seem to grow on trees!  It would be a sort of partnership between the spendee and the spender.  It would nod to the fact that without the consumer spending, businesses would not be profitable. 

Everything is costly.  Everything.  It's hard to leave the grocery store without spending $50 for little of nothing.  Did I FIND everything ok?  YES, and quite possibly I am spending more than what I had originally intended too!  Soften the blow of consumer loss at the register with a question or statement that reflects genuine gratefulness for me.  Don't blow me fake service placates like, did you find everything ok.  Don't over marketize your get-the consumer-to-think-they-are-getting-more-for-less with your statement of do you have a rewards card and would you like to put that on your store credit card to save 10%.

It seems that I have something that stores want; my loyalty to spending consistently.  They have something I want; the products and services that I need to survive and the things I want just to want.  Please, acknowledge my buying power not my inability to possibly find something!

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